Purpose in 2025

I can’t help but feel excited and ready for what’s next. Looking back at 2024, I realize how far I’ve come—despite the overwhelming moments and uncertainty, I stuck to my dreams and poured my heart into making them a reality. This year, I’m bringing that same energy but with a clearer sense of purpose and excitement.

2025 is all about growth and empowerment. I’m more committed than ever to creating a space where beauty professionals can thrive, where women are empowered to step into the industry, and where we all celebrate creativity and authenticity. This year is going to be a game-changer—for me and for all the incredible people I’ll collaborate with!

My Journey to Clarity

I started the year in Cape Town—a place that always brings me the clarity I need to move forward. This time, it wasn’t just about a photoshoot; it was about growth, collaboration, and openness. Traveling with my makeup kit separately not just for the first time is always nerve-wracking, but I reminded myself that these challenges are just part of the journey.

Arriving in Cape Town, with my kit safely in check,I always remind myself to take a moment and appreciate where I am, and how far I’ve come. I love the challenge of having to think on the spot to create, sculpt and allow the natural beauty to radiate from within—and nothing exemplifies this more than the confidence that comes from healthy, glowing skin.

Reflection on Growth

Last year was all about personal growth. I learned to adapt and experiment with new techniques and shades, like my hero color fix shade in “Gingerbread,” which became a symbol of resilience. It filled the gaps in my work and my life, pushing me forward through one of the most challenging yet rewarding years I’ve ever had.

One of the most surreal moments of 2024 was standing on Llandudno Beach, seeing my vision board come to life, surrounded by a talented team, watching the sunset, hearing the waves, feeling the sand between my toes, and realizing that everything I dreamed of was unfolding right in front of me. That moment of awe and pride reminded me that everything is possible when we take action and stay true to our dreams.

2025: A Year of Empowerment, Collaboration, and Impact

This year, I’m not just focused on personal milestones—I’m dedicated to empowering others. Through private workshops, masterclasses, and collaborations, I aim to give back to the beauty community. I want to create spaces where makeup artists and beauty professionals can learn, grow, and flourish. I’m also excited to partner with Danessa Myricks Beauty, helping clients discover the high-performance products that are revolutionizing the industry, while also opening up opportunities to expand across Africa. The hybrid cream formulae has revolutionised the way I approach makeup concepts and how efficiently I can strategize looks.

This year, I’ll continue to build my brand with a focus on teaching others how to succeed in the beauty industry, promoting authentic beauty, and creating a platform where we can all connect, create, and thrive.

What’s Next?

In 2025, I’m not just aiming for personal success but also creating a ripple effect that will empower others. Whether it’s through workshops, product collaborations, or simply sharing knowledge with other artists, I’m excited to expand my reach. My ultimate goal is to build a beauty center for aspiring makeup artists and young creatives, while also inspiring confidence in women to follow their own dreams.

This year, I choose to appreciate every moment—because each one brings me closer to my vision of financial freedom, impactful collaborations, and creating job opportunities. And while I’ve got big dreams of shooting for Vogue Arabia and being a part of proudly South African and international campaigns, I also want to create a community of beauty professionals who feel empowered and inspired to chase their own dreams.

Here’s to 2025—a year of purpose, growth, and empowerment! Let’s continue to dream big, collaborate, and celebrate the beauty in everything we do.

This version focuses on your 2025 goals and highlights the key themes of empowerment, growth, and creativity in a fun and easy-to-read format. It aligns with your mission of building a community, expanding your reach, and using your platform to create opportunities for others.

Captured by: Yaw Asiedu Model: @viacassie. Jewellery: @kmabel.co. Clothes: @chelsea.g Makeup: Zakiyya Bham using Danessa Myricks Beauty Video: Jeanlondondia